by Neil Boorman - £9.99 Canongate Books Ltd (2008)
paperback ISBN 13: 9781847670878 | ISBN 10: 1847670873
In our consumer world, saturated by branded goods, is there any escape from the vice-grip of advertising on all our lives?
Neil Boorman, journalist, brand consultant (and recovering brand addict) draws on his vast profession and personal experience to build a compelling case for change.
In Bonfire of the Brands he assesses the impact of advertising on the individual, the broader implications for society as a whole and the consequences for the near future.
If the industry won't give it up, is it time for the individual to take back control?
"If we don't shift to a less consumerist and throwaway society, we'll hit crisis after crisis, and its coming soon."
(Price & availability last checked: September 2018)
In booklists: Advertising, Propaganda & Media Manipulation, Consumerism & Commodification, In categories: Politics & Philosophy, Media & Culture, Anti-Capitalism & Global Inequality, Environment & Animal Rights,