by Matthew Hilton - £36.99 Cambridge University Press (2003)
paperback ISBN 13: 9780521538534 | ISBN 10: 052153853x
This book is the first comprehensive history of consumerism as an organised social and political movement.
Matthew Hilton offers a groundbreaking account of consumer movements, ideologies and organisations in twentieth-century Britain. He argues that in organisations such as the Co-operative movement and the Consumers' Association individual concern with what and how we spend our wages led to forms of political engagement too often overlooked in existing accounts of twentieth-century history.
He explores how the consumer and consumerism came to be regarded by many as a third force in society with the potential to free politics from the perceived stranglehold of the self-interested actions of employers and trade unions.
Finally he recovers the visions of countless consumer activists who saw in consumption a genuine force for liberation for women, the working class and new social movements as well as a set of ideas often deliberately excluded from more established political organisations.
(Price & availability last checked: August 2018)