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Alternative Media

by Chris Atton
£33.99   paperback  Sage Publications (2001)

Alternative Media by Chris Atton
What are "alternative media"?
Are they the same as underground, radical or oppositional media?
 
In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to 'radical' media, but which can also account for newer cultural forms such as zines, fanzines, and personal web sites.
 
Alternative Media:
 
Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live.
 
Encompasses a wide range of alternative media and draws on examples from both the US and UK.
 
Locates contemporary alternative media in their cultural, historical and political contexts.
 
Alternative Media provides a timely corrective to most media theory which focuses almost exclusively on the outputs of the media conglomerates. As such, it will be an essential purchase for all students and researchers with an interest in the true nature of the contemporary media environment.

ISBN 13: 9780761967712 | ISBN 10: 0761967710

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