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Authenticity: Brands, Fakes, Spin and the Lust for Real Life

by David Boyle - £9.99  Harper Perennial (2004)
paperback    ISBN 13: 9780007179640 | ISBN 10: 0007179642

From surreal Japanese theme parks to contrived 'reality' TV programming, from chemically-enhanced fast food to artificially planned corporate communities, we live in a world increasingly distanced from and devoid of spontaneous human contact and action. In the face of such dizzying postmodern innovations, there is a growing movement to return to the natural, the unspun, the authentic.
 
Where does the New Realism come from? What are its demands and how will it shape our future lives? And what, exactly, does it mean to be truly authentic?

"A manifesto for the disillusioned ... this book provides vindication and comfort for those who struggle to accept the PR-soaked, artificially-flavoured, celebrity deifying hegemony of modern society."
(New Consumer)

(Price & availability last checked: May 2018)

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Authenticity: Brands, Fakes, Spin and the Lust for Real Life

by David Boyle

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